Vanessa Granda

Brooklyn, New York 

How did you get your start in photography?

I was fascinated by art at an early age but never really considered photography until later in life. I started shooting photos for my college newspaper because I was never a great writer and that was the position open. I then would photograph friends whenever I had spare time and the medium really stuck with me.

 How would you describe your photography style?

I see my work as an integration of graphic elements, provocation, and color.

Where do you draw inspiration for your photos?

Usually by watching films, rummaging through old school vinyl (they have a unique color combination) and from the big fashion house editorials from the 80's and 90's like Fiorucci.

On notable projects:

My most recent project was with Sunglass Hut. We teamed up to create 27 images from around the city which were then put together to create a gradient effect for fall, from green to yellow to orange to red to brown. It was challenging finding locations according to specific colors but the whole project was sort of an adventure and an easy way to explore the city. However, my favorite project is my #SOILANDSOLE series; I love sneakers, so I wanted to showcase them in a feminine and fun way by combining them with flowers and plants. It's fun thinking of ways to make the two things work.

What other photographers have influenced you the most? How has their influenced shaped your craft?

I really enjoy the work of Venetia Scott, Juergen Teller, Charlotte Rutherford and Collier Schorr. Each photographer is very different but I believe it's important to study different styles of whatever art you choose to pursue. I try to grab the best parts of each, Venetia's dreamy like sets, Juergen's shock factor, Charlotte's humor, and Collier's ability to create an emotion.

What are some of the things you consider when taking an editorial or beauty photo?

Definitely lighting and composition, but that's all technical. The most crucial part is my team, got to have a good team. I choose my stylist, makeup artist and assistants very carefully. I like to be part of every decision made, from the makeup to the wardrobe, to the backdrop/location.

Vivid colors seem to play an important part in most of your photos. Is that intentional?

I come from Miami; it's a city full of color. Honestly, it's just embedded in me. When I first moved to New York, I was fighting the urge to create in color so badly because I felt like no one would appreciate it. My work suffered when I tried to constrain myself. As soon as I started photographing colorful subjects, I felt myself again and I think my creativity skyrocketed.

What are some of the challenges (personally or professionally) you have faced as a woman photographer?

Thankfully, none

I feel that in a creative space, there's rarely any gender prejudice. However, there was an incident, not sure if it had anything to do with me being a woman, but a fellow photographer told me I wouldn't make it in NY if I was shooting landscapes and street style, which to that I said 'F off. (Laughs)

On upcoming projects:

I'm working on some great campaigns later this month that I can't wait to share. I'm also really excited to venture out of the photography world and work on something I've been waiting to bring to fruition for a long time.

 What quote or mantra do you live your life by?

Eject the hard drive

For more information on this artist, please visit VanessaGranda.com and follow on social media at @ohmynessa